Questionnaire Results

I have prepared and distributed a questionnaire so that i can ensure that the music magazine that i am making will attract an audience.
I asked 32 people in the federal sixth form because the people in the sixth form are the average age range that i want to target. I want to target 16-18 year olds because i feel that they are the most up to date with music and will have the interest to read my magazine and find new music.

The questions and results are as follows:

• Are you male or female?

 22 male 10 female

• How old are you?

18 people are 16 

8 people are 17 

6 people are 18

• Do you have a job? If so what.
  10 people have jobs, 3 of those get EMA as well so seven people's only source of income is a job
  11 people get EMA
  11 people do not have a job, or get EMA

From this question i found out that most people have some money. Therefore it helps me decide a reasonable price for my magazine.

• What is your favourite song?
  19 people are undecided
  The rest of the results of the favourite song are vast and all different. The most common genre of music is indie rock, which is what I want to aim my magazine for. The next common was dance and finally it was metal.

• What is your favourite music genre?

27 people chose rock

3 people chose dance/trance

2 people chose metal

• How much would you be willing so spend on a monthly music magazine which was targeted specifically for you?
  
  
  8 people said £2
  6 people said £2.50
  1 person said £10
  5 people said £4
  6 people said £3
  6 people said £3.50
  This is an average of approximately £4.
  I think that this is still costly for a magazine, even though it is monthly. I think that £3.50 is a reasonable price for a monthly magazine.

• Do you keep up to date with chart music? If you do, how do you keep up to date?

30% said the internet, 50% said chart shows on television and/or radio and 20% said that they do not follow chart music.

• How do you get your music? (Buy from store, buy online, free downloads etc…)

32 people said that they download their music from the internet. However 2 people also buy CD’s from retailers.

• Are you still in full time education?

32 people are still in full time education

• Do you own an ipod/music player?

32 people said that they own an iPod or music player.

• How often to you listen to music a day?

11 people listen to 6 or 7 hours a day

15 people listen to 3 or 4 hours a day

5 people listen to 1 or 2 hours a day

1 person listens to not even 1 hour a day

• How often do you try and find different music?

12 people listen to the charts

8 people listen to youtube

10 people listen to music on various websites

2 people listen to music on the radio

From these results i have found out that most people are willing to spend money on a magazine if it is what they are looking for. This questionaire has confirmed my hypothesis that most people are looking for an indie rock magazine where they can find the lastest indie rock music. I think that i will also make an e-book of my magazine as many people like to find music online.